He may have the top selling men’s fragrance, but David Beckham has some competition on his hands in the form of Queen Bey’s hubby.
Jay Z’s first ever fragrance, Gold Jay Z, only launched on 14th February this year, yet has out sold David Beckham’s latest scent in its first two weeks of sale at Superdrug.
David Beckham has released fragrances since 2006 and is undoubtedly a top seller in the men’s celeb fragrance market, but with such rapid sales of Jay-Z’s debut scent, will we see the trend changing?
Superdrug predicts that not only will Jay-Z be the biggest men’s scent launch in 2014, but that it will spark a rise in men’s fragrance sales. Currently Superdrug sells 5 bottles of womens’ celebrity scents for every bottle of male fragrance - the beauty store reckon that soon enough men’s fragrances will make up a third of celeb scent sales.